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Pernod Ricard Just Blinked: Why Big Spirits Holding Back Is a Green Light for THC Beverage Brands
While Pernod Ricard watches from the sidelines, THC beverage startups are locking in shelf space, distributor deals, and real market traction. Here’s how challenger brands are owning the aisle.

Why “Pat” Is the Future of THC Beverages (And What It Means for Your Brand)
Meet the new face of the THC beverage market. Discover how consumers like “Pat” are driving growth — and how your cannabis drink brand can win with the right strategy.