Why “Pat” Is the Future of THC Beverages (And What It Means for Your Brand)
Meet Pat — The Future of Cannabis-Infused Beverages Isn’t Who You Think
From Pressure to Peace — A New Reason People Are Choosing THC Drinks
Pat is retired. He’s in his 70s. And he’s not your typical cannabis consumer — at least not by outdated stereotypes. Sitting on a quiet beach in New Jersey, sipping from a cup filled with a 10mg Delta-9 THC-infused beverage, he told us:
“They help me relax. No stress. No anxiety. And I still feel sharp.”
Pat is the new face of the cannabis beverage movement. He’s choosing relief over intoxication, function over flash, and ritual over rebellion.
Why This Matters for the Industry — The Category Is Shifting Fast
📈 THC beverage sales are up triple digits in emerging markets like Ohio, Maryland, and Michigan
📉 Traditional edibles are slowing
🥃 Alcohol consumption is flatlining, especially among older adults and health-conscious consumers
💡 THC drinks offer a functional alternative — social, relaxing, and increasingly mainstream
And critically: consumers are willing to pay a premium for this shift.
It’s Not About Getting High. It’s About Feeling Better.
Pat isn’t “getting lit.” He’s painting, playing basketball with new joints, and enjoying a peaceful day at the beach.
His choice reflects a broader trend:
🌿 A desire for natural anxiety relief
🔁 A move away from alcohol’s downsides: hangovers, bloating, disrupted sleep
🧠 A preference for mental clarity and a functional buzz
These aren’t stoners or college kids. These are parents, creatives, and retirees. People who want control, calm, and consistency.
Why Brands Need to Move Now — The Window Is Still Wide Open
At Higher Profits Consulting, we help cannabis beverage brands capitalize on this exact moment. The category is exploding — but it’s still early enough for smart founders to define the shelf, not just chase it.
We help you:
🔌 Secure retail placement before the big players muscle in
🛒 Drive velocity at the store level
🤝 Build distributor partnerships that scale
📊 Own your niche with precision go-to-market planning
What To Do If You’re in THC Beverages, Functional RTDs, or CPG
If you’re a founder, investor, or operator trying to win in:
💧 Ready-to-drink beverages
🌿 Cannabis or hemp-infused CPG
🧃 Wellness + functional drink categories
You need a strategy that meets the new consumer, speaks to real usage, and builds distribution before the category saturates.
Pat Isn’t the Exception. He’s the Future.
The category isn’t just about youth culture or West Coast hype anymore. It’s about real people — in real places — making thoughtful choices.
And if your brand speaks to them first?
You win.
Let’s Build Your Shelf Strategy Before It’s Too Late
🧠 Want to talk go-to-market, broker strategy, or brand positioning?
📩 Contact Us to start your consult.
🚀 Let’s build something that lasts — before the majors even enter the aisle.